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7 Million Points for a Jet? Pepsi's Wild Promotion Story!
Brand Trivia
3 min read
The Sweet Secret Behind Hershey's Kisses: A Melodious Journey Through Chocolate History
Brand Trivia
3 min read
The Surprising Origin of Starbucks: From Coffee Beans to Global Phenomenon
Brand Trivia
2 min read
The Evolution of Nike: From Blue Ribbon Sports to a Global Icon
Brand Trivia
2 min read
From Medicine to Iconic Soft Drink: The Fascinating History of Coca-Cola
Brand Trivia
3 min read
Swap Deal of a Lifetime: Harley-Davidson Motorbikes for Alphonso Mangoes
Marketing Case Studies
3 min read
KFC's "The Return of Colonel Sanders" Campaign
Marketing Case Studies
2 min read
Netflix's "The Crown" Campaign
Marketing Case Studies
3 min read
How IKEA formed its winning strategy in America?
Marketing Case Studies
3 min read
Red Bull's "Gives You Wings" Campaign
Marketing Case Studies
3 min read
Apple's Think Different Campaign
Marketing Case Studies
3 min read
Coca-Cola's Share a Coke Campaign
Marketing Case Studies
2 min read
Is it necessary to have work experience before pursuing an MBA degree?
MBA A-Z
2 min read
What is the difference between an MBA and an executive MBA (EMBA)?
MBA A-Z
3 min read
What are the career opportunities available after completing an MBA degree?
MBA A-Z
2 min read
What are the benefits of pursuing an MBA degree?
MBA A-Z
3 min read
What is an MBA degree and what does it entail?
MBA A-Z
3 min read
3C marketing strategy on the basis of 3 variables!
Marketing 101
2 min read
5 hacks for a great presentation in a case study competition
2 min read
How Cheetos implemented the best ever marketing strategy
Marketing Case Studies
3 min read
A Guide to value chain analysis
3 min read
How to build a Go-To-Market strategy?
The Consulting Case Book
3 min read
MECE Analysis in a case study
3 min read
How to calculate the market size
4 min read
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