Do you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your Cheetos, which may be a lot more fun and rewarding!
In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize inspired by what they see.
The campaign was so successful that they planned something else and ended up doing a hell lot of other unbelievable things! Believe it or not but that's what really happened!
But how did it start?
The basic idea was a very fundamental one - No two Cheetos are of the same shape!
They utilized this fundamental idea and planned a marketing campaign around it
So what did they do?
So they asked the world to find the most interesting Cheetos in terms of shape! And...wait for it….
Rewards the consumers for buying and matching the shapes they find in their snack bag with a prize inspired by what they see! Yes! You read it right!
If your Cheeto is shaped like a guitar, you could be rewarded with a top-notch Fender Stratocaster. See a palm tree? You might just find yourself with a free tropical vacation!
To ease the participation process, Cheetos created a digital platform that would allow consumers to view, vote on, and submit their own unique Cheetos shapes!
Their game plan was very simple -
Use the fundamental idea - Cheetos USP
Make the consumers participate - Digital platform and reward
Get the ball get rolling - User-generated content