2 min5 hacks for a great presentation in a case study competitionWe've been making presentations since our fourth-grade science projects, but we still dread them. From every viewpoint, the term...
3 minMarketing Case StudiesHow Cheetos implemented the best ever marketing strategyDo you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your...
3 minA Guide to value chain analysisWhat is a value chain? What is a value chain analysis? How to conduct a value chain analysis? A complete guide to learn and implement!
3 minThe Consulting Case BookHow to build a Go-To-Market strategy?What is a GTM aka Go-To-Market Strategy? A go-to-market (GTM) strategy is a plan that outlines how a company might engage with customers...
4 minHow to calculate the market sizeWhat is "Market Size"? Market size is the number of individuals in a certain market segment who are potential buyers. We will understand...
3 minHow to break-evenThe term "break-even analysis" refers to the point at which a company's total cost and total revenue are equal. The number of units or...
3 minEffective ways to do secondary researchSecondary research or desk research is a research method that involves using already existing data. Existing data is summarized and...