5 hacks for a great presentation in a case study competition
We've been making presentations since our fourth-grade science projects, but we still dread them. From every viewpoint, the term...
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3 min
How Cheetos implemented the best ever marketing strategy
Do you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your...
3 min
A Guide to value chain analysis
What is a value chain? What is a value chain analysis? How to conduct a value chain analysis? A complete guide to learn and implement!
3 min
How to build a Go-To-Market strategy?
What is a GTM aka Go-To-Market Strategy? A go-to-market (GTM) strategy is a plan that outlines how a company might engage with customers...
4 min
How to calculate the market size
What is "Market Size"? Market size is the number of individuals in a certain market segment who are potential buyers. We will understand...
3 min
How to break-even
The term "break-even analysis" refers to the point at which a company's total cost and total revenue are equal. The number of units or...
3 min
Effective ways to do secondary research
Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and...
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