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Blog Posts (26)
- 7 Million Points for a Jet? Pepsi's Wild Promotion Story!
Introduction In 1996, Pepsi launched a marketing campaign called the "Pepsi Points" promotion, which allowed customers to collect points by purchasing Pepsi products and redeeming them for merchandise. The more points you collected, the more exclusive the merchandise you could redeem. One of the top rewards was a Harrier jet, which required an astonishing 7 million points to redeem. This seemed like an impossible feat until one man decided to take advantage of a loophole and try to claim the jet for himself. This is the wild story of Pepsi's Harrier jet redemption fiasco. What Was the Pepsi Points Promotion? The Pepsi Points promotion was a marketing campaign that was launched in 1996 by PepsiCo. It was a loyalty program that allowed customers to earn points by purchasing Pepsi products and redeeming them for merchandise. The more points you collected, the better the rewards you could redeem. The promotion offered a wide range of prizes, from t-shirts and hats to sports gear and electronic gadgets. However, the most coveted reward was a Harrier jet, a vertical takeoff and landing fighter aircraft that was valued at $23 million. The Harrier jet reward required an incredible 7 million Pepsi Points to redeem, which seemed impossible to achieve. However, Pepsi made it possible to earn points without buying any products, by allowing consumers to buy extra points for 10 cents each. This was where the trouble began. The Harrier Jet Redemption Attempt A 21-year-old business student named John Leonard saw an opportunity to take advantage of the loophole and try to claim the Harrier jet for himself. He calculated that he could purchase the 7 million points for $700,000 and claim the jet, which was valued at $23 million. Leonard launched a website called "Save the Harrier" to promote his goal and seek donations from supporters. He also contacted PepsiCo, stating his intention to claim the jet and asking for details on how to redeem the points. PepsiCo's Response PepsiCo was caught off guard by Leonard's attempt to claim the Harrier jet. They responded with a letter stating that the Harrier jet was "fictional" and that the advertisement was meant to be humorous. However, Leonard argued that the advertisement was misleading and sued PepsiCo for breach of contract. The lawsuit dragged on for months and attracted widespread media attention. PepsiCo tried to settle the case by offering Leonard $10,000 in cash and a few Pepsi Points, but he refused. Eventually, the judge dismissed the case, stating that the Harrier jet reward was obviously meant to be a joke and that no reasonable person could have taken it seriously. Lessons Learned The Pepsi Points promotion was a wild ride that taught us some valuable lessons about marketing and advertising. Firstly, it's essential to be clear and transparent about the terms and conditions of a promotion, so that customers don't get misled or disappointed. Secondly, it's crucial to anticipate all possible scenarios and loopholes that people might exploit to game the system. Conclusion The Pepsi Points promotion remains a legendary tale of marketing gone awry. The attempted redemption of a Harrier jet by a college student who tried to take advantage of a loophole caught the attention of the media and the public. Despite the lawsuit being dismissed, the story remains a cautionary tale for anyone involved in marketing and advertising. What do you think about the Pepsi Points promotion and the Harrier jet redemption attempt? Let us know in the comments below.
- The Sweet Secret Behind Hershey's Kisses: A Melodious Journey Through Chocolate History
Ever wondered why one of the world's most beloved chocolate treats is called "kisses"? Step into a world of chocolatey delight as we unveil the sweet secret behind Hershey's Kisses. Journey with us through the fascinating history of this scrumptious treat, and find out how the sound of chocolate falling on a conveyor belt led to the name that has captured hearts (and taste buds) for over a century. This post will reveal the captivating story that lies beneath the wrapper of this iconic treat! The Melody of Chocolate: Hershey's Kisses in the Making When Milton S. Hershey founded the Hershey Chocolate Company in 1894, he aimed to create a chocolate that was not only affordable but also exceptionally delicious. With the introduction of Hershey's Kisses in 1907, he achieved this goal, and the treat quickly became a symbol of indulgence and love. The origin of Hershey's Kisses name lies in its unique manufacturing process. As the chocolate is poured onto the conveyor belt during production, it makes a distinct sound, akin to a gentle smooch. This melodious noise is what inspired the "Kisses" moniker, a name that has stuck with the treat ever since. A Bite-Sized Symphony: The Hershey's Kisses Production Process The creation of Hershey's Kisses is a process that combines precision, speed, and a touch of magic. The chocolate is first melted to achieve the perfect consistency before being deposited onto the conveyor belt in small, teardrop-shaped dollops. As these dollops cool, they take on the classic Hershey's Kisses shape, complete with the signature flat base and pointy tip. As the chocolate treats move along the conveyor belt, they make a soft kissing sound, a delightful tune that plays on throughout the manufacturing process. This sound, which has charmed chocolate-lovers for generations, is the key to the Hershey's Kisses name. Sweet Success: Hershey's Kisses in Pop Culture Since its inception, Hershey's Kiss has captured the hearts and imaginations of chocolate enthusiasts around the world. Its instantly recognizable shape, combined with its delightful taste, has turned Hershey's Kisses into a cultural icon. From Valentine's Day treats to holiday decorations, Hershey's Kisses have become an integral part of many special occasions. In fact, they've even made their mark on the silver screen, appearing in movies and TV shows as symbols of affection and indulgence. Sharing the Love: Hershey's Kisses Today Today, Hershey's Kisses remains a favorite among chocolate connoisseurs of all ages. With a variety of flavors and styles, there's a Hershey's Kisses for every taste preference. From classic milk chocolate to white chocolate, dark chocolate, and even specialty flavors like caramel and almond, Hershey's Kisses continues to delight taste buds across the globe. The Hershey's Kisses name, born from the captivating sound of chocolate on a conveyor belt, has become synonymous with affection and joy. As you unwrap your next Hershey's Kisses, take a moment to appreciate the sweet secret behind its name, and let the taste transport you to a world of chocolatey bliss. Conclusion The Hershey's Kisses is not just a delicious treat; it's a testament to the creativity and innovation of the Hershey Chocolate Company. The enchanting sound of chocolate falling onto the conveyor belt inspired a name that has charmed chocolate lovers for over a century. So, the next time you enjoy a Hershey's Kisses, remember the delightful melody that brought this iconic treat its name and share the sweet story with those around you. As Hershey's Kisses continues to evolve, we can expect new flavors and innovations to emerge, keeping the magic of this classic treat alive. The captivating tale of Hershey's Kisses name is a reminder of the power of creativity and the importance of paying attention to even the smallest details in our lives. Whether you're a lifelong fan or a newfound enthusiast, Hershey's Kisses will always be there to bring a smile to your face and a song to your heart. So, go ahead and unwrap a Hershey's Kisses, savor the irresistible taste, and take a moment to appreciate the rich history behind the chocolate treat that has brought joy to millions of people around the world. And as you enjoy the delightful sound and taste of Hershey's Kisses, you'll be part of the ongoing legacy of this timeless confection. Thank you for joining us on this melodious journey through chocolate history. We hope you enjoyed learning about the sweet secret behind the Hershey's Kisses name and that it has brought a new appreciation for this beloved treat. Share the story with friends and family, and continue to spread the love, one Hershey's Kisses at a time!
- The Surprising Origin of Starbucks: From Coffee Beans to Global Phenomenon
When you think of Starbucks, you likely think of a cozy coffee shop where you can grab a latte and relax. But did you know that the first Starbucks location in Seattle's Pike Place Market didn't actually sell prepared drinks when it opened in 1971? Instead, it focused solely on selling high-quality coffee beans and equipment to home brewers. The Origins of Starbucks The story of Starbucks began in 1971 when three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, decided to open a coffee bean store in Seattle's Pike Place Market. They named their new venture "Starbucks" after the first mate in Herman Melville's novel, "Moby Dick." At the time, coffee culture was not as prevalent as it is today, and the idea of a specialty coffee shop was still relatively new. However, the founders of Starbucks were passionate about selling high-quality, fresh-roasted coffee beans and hoped to introduce more people to the world of premium coffee. Initially, the store was a hit with coffee enthusiasts who appreciated the quality of Starbucks' beans. However, it wasn't until Howard Schultz, a marketing executive, joined the company in 1982 that Starbucks began to expand beyond just selling coffee beans and equipment. The Birth of the Starbucks Coffee Shop Schultz had a vision for Starbucks to become a "third place" for people to gather, outside of work and home. He was inspired by Italian espresso bars and saw an opportunity to bring similar coffee culture to the United States. In 1984, Schultz opened the first Starbucks coffee shop in downtown Seattle. Unlike the original store, the new location served prepared drinks such as lattes, cappuccinos, and espresso shots. The shop was an instant success, and within a few years, Starbucks expanded to multiple locations throughout Seattle. The Global Phenomenon of Starbucks Over the next few decades, Starbucks continued to expand rapidly, opening locations not only in the United States but also around the world. Today, Starbucks has over 32,000 locations in 83 countries and is considered one of the most recognizable brands in the world. Despite its global success, Starbucks has faced criticism for its impact on local coffee culture and its treatment of farmers who supply its coffee beans. However, the company has taken steps to address these concerns by sourcing more sustainable coffee and implementing fair trade practices. Conclusion The origins of Starbucks may be surprising to some, but the company's focus on high-quality coffee beans and equipment laid the foundation for its future success. Today, Starbucks is not only a global coffee shop chain but also a cultural phenomenon that has influenced the way we consume coffee and gather with friends and colleagues.
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Case Studies Business stories Blogs Ideas delivered MBA Shop Edu shopping! A-Z MBA MBA expertise CASE OMANIA The ultimate e-learning destination for marketing and brand case studies. Subscribe to get exclusive newsletters and surprises Subscribe Thank you for submitting! What do we have for you here? Brand Trivia 7 Million Points for a Jet? Pepsi's Wild Promotion Story! Introduction In 1996, Pepsi launched a marketing campaign called the "Pepsi Points" promotion, which allowed customers to collect points... Brand Trivia The Sweet Secret Behind Hershey's Kisses: A Melodious Journey Through Chocolate History Ever wondered why one of the world's most beloved chocolate treats is called "kisses"? Step into a world of chocolatey delight as we... Brand Trivia The Surprising Origin of Starbucks: From Coffee Beans to Global Phenomenon When you think of Starbucks, you likely think of a cozy coffee shop where you can grab a latte and relax. But did you know that the first... OUR SOCIAL MEDIA POSTS Best sellers Consulting Quick View Darden School of Business Consulting Casebook Consulting Quick View Yale Consulting Casebook Consulting Quick View Kellogg Consulting Casebook Consulting Quick View University of Chicago Consulting Casebook Consulting Quick View Darden School of Business Consulting Casebook Consulting Quick View Yale Consulting Casebook Consulting Quick View Kellogg Consulting Casebook Consulting Quick View University of Chicago Consulting Casebook
Forum Posts (25)
- Asian Paints CANVAS 2020In Asian Paints CANVAS·1 December 2020About the case With the evolution of paint industry, the engagement level has seen a significant shift, thereby creating an interesting aspect in Indian home décor and maintenance space – the concept of ‘Do It Yourself (DIY)’. DIY in Painting: A lackluster concept Traditionally, the Indian consumers have not been part of the décor/painting DIY bandwagon. There are multiple factors that can be attributed to this trait. Firstly, painting is a complex activity involving understanding of the application surface, multiple products, mixing ratios, etc. The know-how of these among the general consumers is limited. Also its the pain in PAINting that dissuades people from it. Customers perceive it as a clumsy & time taking process. Secondly, the painting labor cost in India is low. While it has grown significantly over the years, the overall cost still continues to be much lower compared to Western countries. Thirdly, the cross-country migration has ensured easy availability of painters across the country which has further kept the labor rates under check. Fourthly, there are limited parallel DIY examples in allied sectors like plumbing, construction, etc. thereby limiting the overall movement towards DIY. The Introduction of sampler pots created an avenue for self-trial as an exploration before painting, but this still largely existed in the world of painters & contractors. An attempt by Asian Paints in 2011 of introducing TIY ‘try it yourself’ range didn’t see too much of a traction despite the ease of usage. DIY: The Opportunity However, the experience of tectonic shifts witnessed in décor consumption, color and color consultation point to an increased involvement of consumers in the painting process. By extension, the shift to DIY in the painting industry in India is inevitable. Few changes in the macro environment are likely to accelerate the shift in the Indian context: • Home is now finding a central spot in all activities – like a multifunctional hub, a place where people live, work, play, learn and shop. This is bound to influence home décor & maintenance in a big way • With ‘Work from Home (WFH)’ gaining prominence, and people spending more than the usual time at home, homer décor & maintenance is set to occupy a larger share of the mind space Numbers also point in the similar direction: • 115 million+ digital consumers in India are actively searching for ‘DIY’ • 30 million+ of these consumers are in the age bracket of 35-44 years • Interest for DIY has seen a tremendous surge over pre-March period as observed through digital search patterns ~ 100% growth in ‘DIY queries’ & 90% growth in ‘how to paint’ queries. The DIY market, in India, is thus, at a tipping point – still in a nascent stage but expected to explode. The Scope: Over the years, Asian Paints has provided infinite celebrations to millions of consumers through innovative unique solutions, cutting edge tech & revolutionary products. With changes imminent in the home décor & maintenance space, it seemed to be a perfect time to take the organization into the DIY space. A Strategy team named ‘AtmaNirbhar’ comprising of representative from various functions- Sales, Marketing, Research & Technology & Supply Chain formed has formulated the strategy for entry into the DIY space. The team has worked on innovative products across categories packaged in easy-to-use spray cans & kits. The team also strategized an alternate channel through e-commerce to take the product to consumers via all leading e-com platforms in India The team has launched products across repair & maintenance, health & hygiene and décor space. Visit the page to know more about the product range. https://www.asianpaints.com/online-shop/Do-it-yourself.html Now, the key aspects for deliberation before the team are: • Consumers: Consumer propensity to DIY is higher for repair & maintenance space or fun or both? • Future product mix strategy: Large opportunity areas in DIY space that are begging for investment– Aspects of home décor and maintenance over which DIY concept could fan across • Market Landscape: Is the market ready for an organized player like AP to consolidate? How does the competition scenario pan out? Points to Ponder: • Other industries/sectors that have gone through or are undergoing a similar DIY shift? • Content & Influencer Marketing – Relevance in the home décor & maintenance space? • Stakeholders: How does the DIY shift affect thousands of dealers and lakhs of contractors who have been instrumental to the success of Asian Paints? Solution Idea Content courstesy: Harsh Bardhan (LinkedIn) Nikita Iyer (LinkedIn) Sarbajit Biswas (LinkedIn) If you liked the content and the initiative, do post a like and a comment! Wish you all the very best751037
- Bajaj Finserv ATOM '20In Bajaj Finserv ATOM '20·14 January 2021Wealth Management for Mass Affluent Customers Content courtesy: Sachin Phogat (LinkedIn) Namrata Rout (LinkedIn) Harsh Bardhan (LinkedIn) Sarbajit Biswas (LinkedIn)31336
- The Dirty Picture 720p Bluray !NEW!In Google Case Challenge·31 May 2023001