Introduction In 1996, Pepsi launched a marketing campaign called the "Pepsi Points" promotion, which allowed customers to collect points by purchasing Pepsi products and redeeming them for merchandise. The more points you collected, the more exclusive the merchandise you could redeem. One of the top rewards was a Harrier jet, which required an astonishing 7 million points to redeem. This seemed like an impossible feat until one man decided to take advantage of a loophole and try to claim the jet for himself. This is the wild story of Pepsi's Harrier jet redemption fiasco. What Was the Pepsi Points Promotion? The Pepsi Points promotion was a marketing campaign that was launched in 1996 by PepsiCo. It was a loyalty program that allowed customers to earn points by purchasing Pepsi products and redeeming them for merchandise. The more points you collected, the better the rewards you could redeem. The promotion offered a wide range of prizes, from t-shirts and hats to sports gear and electronic gadgets. However, the most coveted reward was a Harrier jet, a vertical takeoff and landing fighter aircraft that was valued at $23 million. The Harrier jet reward required an incredible 7 million Pepsi Points to redeem, which seemed impossible to achieve. However, Pepsi made it possible to earn points without buying any products, by allowing consumers to buy extra points for 10 cents each. This was where the trouble began. The Harrier Jet Redemption Attempt A 21-year-old business student named John Leonard saw an opportunity to take advantage of the loophole and try to claim the Harrier jet for himself. He calculated that he could purchase the 7 million points for $700,000 and claim the jet, which was valued at $23 million. Leonard launched a website called "Save the Harrier" to promote his goal and seek donations from supporters. He also contacted PepsiCo, stating his intention to claim the jet and asking for details on how to redeem the points. PepsiCo's Response PepsiCo was caught off guard by Leonard's attempt to claim the Harrier jet. They responded with a letter stating that the Harrier jet was "fictional" and that the advertisement was meant to be humorous. However, Leonard argued that the advertisement was misleading and sued PepsiCo for breach of contract. The lawsuit dragged on for months and attracted widespread media attention. PepsiCo tried to settle the case by offering Leonard $10,000 in cash and a few Pepsi Points, but he refused. Eventually, the judge dismissed the case, stating that the Harrier jet reward was obviously meant to be a joke and that no reasonable person could have taken it seriously. Lessons Learned The Pepsi Points promotion was a wild ride that taught us some valuable lessons about marketing and advertising. Firstly, it's essential to be clear and transparent about the terms and conditions of a promotion, so that customers don't get misled or disappointed. Secondly, it's crucial to anticipate all possible scenarios and loopholes that people might exploit to game the system. Conclusion The Pepsi Points promotion remains a legendary tale of marketing gone awry. The attempted redemption of a Harrier jet by a college student who tried to take advantage of a loophole caught the attention of the media and the public. Despite the lawsuit being dismissed, the story remains a cautionary tale for anyone involved in marketing and advertising. What do you think about the Pepsi Points promotion and the Harrier jet redemption attempt? Let us know in the comments below.

Ever wondered why one of the world's most beloved chocolate treats is called "kisses"? Step into a world of chocolatey delight as we unveil the sweet secret behind Hershey's Kisses. Journey with us through the fascinating history of this scrumptious treat, and find out how the sound of chocolate falling on a conveyor belt led to the name that has captured hearts (and taste buds) for over a century. This post will reveal the captivating story that lies beneath the wrapper of this iconic treat! The Melody of Chocolate: Hershey's Kisses in the Making When Milton S. Hershey founded the Hershey Chocolate Company in 1894, he aimed to create a chocolate that was not only affordable but also exceptionally delicious. With the introduction of Hershey's Kisses in 1907, he achieved this goal, and the treat quickly became a symbol of indulgence and love. The origin of Hershey's Kisses name lies in its unique manufacturing process. As the chocolate is poured onto the conveyor belt during production, it makes a distinct sound, akin to a gentle smooch. This melodious noise is what inspired the "Kisses" moniker, a name that has stuck with the treat ever since. A Bite-Sized Symphony: The Hershey's Kisses Production Process The creation of Hershey's Kisses is a process that combines precision, speed, and a touch of magic. The chocolate is first melted to achieve the perfect consistency before being deposited onto the conveyor belt in small, teardrop-shaped dollops. As these dollops cool, they take on the classic Hershey's Kisses shape, complete with the signature flat base and pointy tip. As the chocolate treats move along the conveyor belt, they make a soft kissing sound, a delightful tune that plays on throughout the manufacturing process. This sound, which has charmed chocolate-lovers for generations, is the key to the Hershey's Kisses name. Sweet Success: Hershey's Kisses in Pop Culture Since its inception, Hershey's Kiss has captured the hearts and imaginations of chocolate enthusiasts around the world. Its instantly recognizable shape, combined with its delightful taste, has turned Hershey's Kisses into a cultural icon. From Valentine's Day treats to holiday decorations, Hershey's Kisses have become an integral part of many special occasions. In fact, they've even made their mark on the silver screen, appearing in movies and TV shows as symbols of affection and indulgence. Sharing the Love: Hershey's Kisses Today Today, Hershey's Kisses remains a favorite among chocolate connoisseurs of all ages. With a variety of flavors and styles, there's a Hershey's Kisses for every taste preference. From classic milk chocolate to white chocolate, dark chocolate, and even specialty flavors like caramel and almond, Hershey's Kisses continues to delight taste buds across the globe. The Hershey's Kisses name, born from the captivating sound of chocolate on a conveyor belt, has become synonymous with affection and joy. As you unwrap your next Hershey's Kisses, take a moment to appreciate the sweet secret behind its name, and let the taste transport you to a world of chocolatey bliss. Conclusion The Hershey's Kisses is not just a delicious treat; it's a testament to the creativity and innovation of the Hershey Chocolate Company. The enchanting sound of chocolate falling onto the conveyor belt inspired a name that has charmed chocolate lovers for over a century. So, the next time you enjoy a Hershey's Kisses, remember the delightful melody that brought this iconic treat its name and share the sweet story with those around you. As Hershey's Kisses continues to evolve, we can expect new flavors and innovations to emerge, keeping the magic of this classic treat alive. The captivating tale of Hershey's Kisses name is a reminder of the power of creativity and the importance of paying attention to even the smallest details in our lives. Whether you're a lifelong fan or a newfound enthusiast, Hershey's Kisses will always be there to bring a smile to your face and a song to your heart. So, go ahead and unwrap a Hershey's Kisses, savor the irresistible taste, and take a moment to appreciate the rich history behind the chocolate treat that has brought joy to millions of people around the world. And as you enjoy the delightful sound and taste of Hershey's Kisses, you'll be part of the ongoing legacy of this timeless confection. Thank you for joining us on this melodious journey through chocolate history. We hope you enjoyed learning about the sweet secret behind the Hershey's Kisses name and that it has brought a new appreciation for this beloved treat. Share the story with friends and family, and continue to spread the love, one Hershey's Kisses at a time!

When you think of Starbucks, you likely think of a cozy coffee shop where you can grab a latte and relax. But did you know that the first Starbucks location in Seattle's Pike Place Market didn't actually sell prepared drinks when it opened in 1971? Instead, it focused solely on selling high-quality coffee beans and equipment to home brewers. The Origins of Starbucks The story of Starbucks began in 1971 when three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, decided to open a coffee bean store in Seattle's Pike Place Market. They named their new venture "Starbucks" after the first mate in Herman Melville's novel, "Moby Dick." At the time, coffee culture was not as prevalent as it is today, and the idea of a specialty coffee shop was still relatively new. However, the founders of Starbucks were passionate about selling high-quality, fresh-roasted coffee beans and hoped to introduce more people to the world of premium coffee. Initially, the store was a hit with coffee enthusiasts who appreciated the quality of Starbucks' beans. However, it wasn't until Howard Schultz, a marketing executive, joined the company in 1982 that Starbucks began to expand beyond just selling coffee beans and equipment. The Birth of the Starbucks Coffee Shop Schultz had a vision for Starbucks to become a "third place" for people to gather, outside of work and home. He was inspired by Italian espresso bars and saw an opportunity to bring similar coffee culture to the United States. In 1984, Schultz opened the first Starbucks coffee shop in downtown Seattle. Unlike the original store, the new location served prepared drinks such as lattes, cappuccinos, and espresso shots. The shop was an instant success, and within a few years, Starbucks expanded to multiple locations throughout Seattle. The Global Phenomenon of Starbucks Over the next few decades, Starbucks continued to expand rapidly, opening locations not only in the United States but also around the world. Today, Starbucks has over 32,000 locations in 83 countries and is considered one of the most recognizable brands in the world. Despite its global success, Starbucks has faced criticism for its impact on local coffee culture and its treatment of farmers who supply its coffee beans. However, the company has taken steps to address these concerns by sourcing more sustainable coffee and implementing fair trade practices. Conclusion The origins of Starbucks may be surprising to some, but the company's focus on high-quality coffee beans and equipment laid the foundation for its future success. Today, Starbucks is not only a global coffee shop chain but also a cultural phenomenon that has influenced the way we consume coffee and gather with friends and colleagues.

Nike is one of the most iconic and recognizable brands in the world. Known for its "swoosh" logo and slogan "Just Do It," Nike has become synonymous with athletic performance and style. However, many people may not know that Nike was not always called Nike. In fact, the company was originally called Blue Ribbon Sports before being renamed in 1971 after the Greek goddess of victory. In this post, we will explore the fascinating history of Nike and its transformation from a small start-up to a global powerhouse. The Founding of Blue Ribbon Sports Blue Ribbon Sports was founded in 1964 by Phil Knight and Bill Bowerman. Knight, a track athlete at the University of Oregon, had the idea of importing high-quality running shoes from Japan to sell in the United States. Bowerman, Knight's coach at the time, was a renowned track and field coach who was known for his innovative training methods and his desire to create better athletic shoes. The two men started their business with a mere $500 investment and began selling shoes out of the trunk of Knight's car at track meets and other athletic events. They quickly found a niche in the market, and their shoes became popular among serious runners. The Rebranding of Blue Ribbon Sports to Nike In 1971, Blue Ribbon Sports was facing financial difficulties, and Knight and Bowerman decided that they needed to rebrand their company to better compete with other athletic shoe manufacturers. They hired a graphic design student named Carolyn Davidson to create a logo for their new brand. Davidson came up with the "swoosh" logo, which has since become one of the most recognizable logos in the world. The new brand needed a new name to match its new logo, and the company settled on Nike. The name was inspired by the Greek goddess of victory, and it captured the essence of what the company stood for: athletic performance, determination, and success. The Rise of Nike The rebranding of Blue Ribbon Sports to Nike was a turning point for the company. The new name and logo helped to establish a clear identity and message for the brand, and Nike quickly became one of the most popular athletic shoe manufacturers in the world. The company's success was helped by a series of high-profile athlete endorsements, including Michael Jordan, Tiger Woods, and Serena Williams, among many others. Nike also invested heavily in marketing and advertising, creating memorable campaigns such as "Just Do It" and sponsoring major sports events and teams. Today, Nike is a global powerhouse, with a presence in more than 190 countries and revenue of over $37 billion in 2020. The company has expanded its product line to include a wide range of athletic apparel and accessories, and it continues to be a leader in innovation and technology. Conclusion In conclusion, Nike's evolution from Blue Ribbon Sports to Nike is a fascinating example of how a company can transform its identity and brand to achieve success. The rebranding helped to establish Nike's identity as a company that values athletic performance, determination, and success. Today, Nike is a global icon that has left an indelible mark on the world of sports and fashion. Whether you're a serious athlete or just someone who appreciates stylish and comfortable clothing, Nike's products are sure to impress.

Coca-Cola is one of the world's most popular and recognizable soft drinks. It has a long and fascinating history that spans over a century, from its origins as medicine to its current status as a beloved beverage enjoyed by people all over the world. In this post, we will explore the surprising history of Coca-Cola, its ingredients, and its impact on the world. Origins of Coca-Cola Coca-Cola was invented in 1886 by a pharmacist named John Pemberton (image source: Wikipedia) in Atlanta, Georgia. Pemberton was searching for a cure for his own addiction to morphine, and he believed that the coca plant (from which cocaine is derived) and the kola nut (which contains caffeine) would be the key ingredients for his new medicine. He mixed these ingredients with sugar syrup and carbonated water to create a new beverage that he called "Coca-Cola." Initially, Pemberton marketed Coca-Cola as a medicinal drink, claiming that it could cure various ailments, including headaches, fatigue, and even impotence. He sold the drink in soda fountains and drug stores, where it was mixed with carbonated water to create a refreshing beverage. Rise of Coca-Cola Despite its medicinal claims, Coca-Cola quickly became a popular recreational drink. People loved the taste of the sweet and fizzy beverage, and it began to gain a following outside of the medical community. By 1891, Coca-Cola was being sold in soda fountains and served in glasses, and by 1899, the first bottling plant was established in Chattanooga, Tennessee. The company began to focus on its refreshing taste and image, rather than its medicinal properties. In 1903, the company removed cocaine from the formula, replacing it with caffeine to maintain the beverage's stimulating effects. This change was made in response to growing concerns about the dangers of cocaine addiction and the negative associations with the drug. Iconic Branding Over the years, Coca-Cola's branding has become an iconic symbol of the brand. The bright red logo, distinctive bottle shape, and iconic polar bear mascot are all instantly recognizable. Coca-Cola's marketing campaigns have become legendary, from the "I'd Like to Buy the World a Coke" campaign in the 1970s to the "Share a Coke" campaign in the 2010s. The brand has become synonymous with happiness, fun, and good times, and its marketing campaigns have helped to cement its place in popular culture. image source: https://commons.wikimedia.org/wiki/File:Coca-Cola_logo.svg Coca-Cola Today Today, Coca-Cola is one of the most recognized and beloved brands in the world. It is sold in more than 200 countries and consumed by millions of people every day. The company has expanded its product line to include a variety of other beverages, including Diet Coke, Sprite, Fanta, and many others. image source: http://cargocollective.com/coca-cola/product-line Despite its popularity, Coca-Cola has also faced criticism over the years for its high sugar content and association with obesity and other health problems. The company has responded by introducing new products with reduced sugar and calorie content and by investing in marketing campaigns that emphasize the importance of a balanced diet and exercise. Conclusion In conclusion, Coca-Cola's history is a fascinating journey from a medicinal product to a beloved soft drink. While its origins may be surprising, there is no denying the impact that Coca-Cola has had on the world. From its iconic branding to its place in popular culture, Coca-Cola will always hold a special place in our hearts and in our refrigerators. Whether you enjoy it as a refreshing beverage or simply appreciate its place in history, Coca-Cola will continue to be a beloved and iconic brand for generations to come.

India, the land of diversity, is famous for its cultural heritage, traditional values, and delicious food. When it comes to food, Indian mangoes are considered a delicacy and are enjoyed by people worldwide. India has a vast variety of mangoes, but the most sought-after is the Alphonso mango. The juicy and sweet fruit is one of the most expensive mangoes in the world and is often referred to as the king of mangoes. Interestingly, in 2007, India allowed the import of Harley-Davidson motorbikes in exchange for the famous Alphonso mangoes in a swap deal. Harley-Davidson is a legendary American motorcycle company that is known for its premium and high-performance motorcycles. The company has a strong brand image and a loyal customer base worldwide. On the other hand, Alphonso mangoes are grown primarily in the western Indian state of Maharashtra and are known for their distinct flavor and aroma. The fruit is so popular that it is exported to many countries worldwide, including the USA. The swap deal between India and the USA in 2007 created quite a buzz in the international trade community. India agreed to allow the import of Harley-Davidson motorbikes, which were previously banned due to strict emission laws, in exchange for the import of Alphonso mangoes to the USA. The deal was seen as a win-win situation for both countries. The USA got access to the highly coveted Alphonso mangoes, and India was able to promote its mango industry and improve its trade relations with the USA. The history of Harley-Davidson motorbikes in India goes back to the early 1900s when the company started exporting its motorcycles to India. However, due to high import duties and taxes, the company had to withdraw from the Indian market. In the late 1990s, the Indian government relaxed its import policies, and Harley-Davidson started exporting its motorcycles to India again. However, due to stringent emission laws, the company faced several obstacles in selling its motorcycles in India. The Alphonso mangoes, on the other hand, have been a part of Indian culture and tradition for centuries. The fruit is grown primarily in the Konkan region of Maharashtra and is harvested during the months of April to June. The mangoes are known for their unique flavor, aroma, and texture, and are used in many Indian sweets and dishes. The demand for the fruit is so high that it is exported to many countries worldwide, including the USA. The Swap Deal The swap deal between India and the USA in 2007 was a significant milestone in the trade relations between the two countries. The deal not only promoted the mango industry in India but also helped Harley-Davidson to enter the Indian market. The import of Harley-Davidson motorcycles was seen as a status symbol in India, and the company saw a surge in its sales after the ban was lifted. However, the swap deal was not without its share of controversies. Many critics of the deal argued that the import of Harley-Davidson motorcycles would increase pollution in India, which already faces severe air pollution problems. Moreover, the deal was seen as favoring the USA, as India did not gain any significant advantage in return for allowing the import of Harley-Davidson motorcycles. Despite the criticisms, the swap deal between India and the USA in 2007 was a significant step in the right direction for both countries. The deal helped to promote the mango industry in India and allowed Harley-Davidson to enter the Indian market. The deal also helped to improve the trade relations between the two countries, and India is now one of the biggest markets for Harley-Davidson motorcycles. In conclusion, the swap deal between India and the USA in 2007, where India allowed the import of Harley-Davidson motorcycles in exchange for the famous Alphonso mangoes, was not just a trade agreement, but a cultural exchange. It was a win-win situation for both countries and proved to be a significant milestone in their trade relations. The deal allowed Harley-Davidson to enter the Indian market and promoted the mango industry in India. This swap deal is a shining example of how two countries can come together and find mutually beneficial solutions to their trade problems.

Kentucky Fried Chicken, popularly known as KFC, is one of the largest fast-food chains in the world, famous for its delicious fried chicken. Over the years, KFC has had various marketing campaigns, but none has been as successful as the "The Return of Colonel Sanders" campaign. This campaign not only generated buzz but also successfully increased KFC's sales and brand recognition. "The Return of Colonel Sanders" campaign was launched in 2015, with the aim of reviving KFC's image and reconnecting with its loyal customers. The campaign focused on the founder of KFC, Colonel Harland Sanders, who had been absent from the company's advertising for over twenty years. The campaign marked the return of the iconic white-bearded Colonel Sanders, who had become the face of KFC in the 1960s. The campaign started with a series of commercials featuring different actors portraying the Colonel, but none of them was a perfect match for the real Colonel Sanders. Eventually, KFC hired actor and comedian, Darrell Hammond, to play the role of the Colonel in their advertisements. Hammond had previously played the role of Bill Clinton on Saturday Night Live, and his humor and acting skills were perfect for portraying the quirky and eccentric Colonel Sanders. The campaign included a series of television commercials, print ads, social media promotions, and even a website, where customers could play an online game and win various prizes. The commercials featured Hammond as the Colonel, who would talk about KFC's secret recipe, his life, and how he started KFC. The campaign was an instant hit, and it generated a lot of buzz on social media. People started talking about the Colonel's return, and KFC's sales increased significantly. The campaign resonated with KFC's loyal customers, who had grown up watching the Colonel's advertisements on television. The campaign was not only successful in terms of sales but also in terms of brand recognition. The campaign helped KFC revitalize its brand image and attract new customers. The campaign also received several awards, including the Cannes Lions Grand Prix, for its innovative and creative approach to marketing. KFC's "The Return of Colonel Sanders" campaign was successful because it connected with its target audience. The campaign resonated with KFC's loyal customers, who had grown up watching the Colonel's advertisements on television. By bringing back the iconic Colonel Sanders, KFC was able to reconnect with its customers and revitalize its brand image. The campaign was also successful because of its innovative approach to marketing. KFC was able to create a buzz on social media by using a combination of television commercials, print ads, and social media promotions. The online game on KFC's website was also a hit, and it helped KFC engage with its customers in a fun and interactive way. In conclusion, KFC's "The Return of Colonel Sanders" campaign was a huge success. It helped KFC reconnect with its loyal customers, attract new customers, and revitalize its brand image. The campaign's innovative and creative approach to marketing was also recognized by several awards. KFC's "The Return of Colonel Sanders" campaign is an excellent example of how a successful marketing campaign can have a significant impact on a company's sales and brand recognition.

Netflix's "The Crown" is a critically acclaimed historical drama series that tells the story of Queen Elizabeth II's reign from her ascension to the throne in 1952 to modern-day Britain. The show has been praised for its attention to detail, strong performances, and ability to humanize the royal family, which can often seem distant and aloof to the general public. However, the show's success is not just down to its quality; Netflix has also executed a well-planned marketing campaign that has helped to make "The Crown" a household name. The Marketing Strategy Netflix's marketing strategy for "The Crown" was to create an immersive experience that would engage viewers and pique their interest in the show. The campaign started with a teaser trailer that was released months before the show's premiere. The trailer was short, but it gave viewers a glimpse into the world of the show and introduced the main characters. The trailer was accompanied by a hashtag, #TheCrown, which allowed fans to start discussions and generate buzz on social media. Netflix also launched a "Crown Yourself" campaign, which allowed viewers to create their own digital crown using an interactive tool on the show's website. The tool was simple to use and allowed users to customize their crowns with different gems and metals. The "Crown Yourself" campaign was a fun way to engage viewers and encourage them to share their creations on social media. Another important aspect of the marketing campaign was the use of billboards and posters. The show's billboards were strategically placed in high-traffic areas, such as subway stations and bus stops, to reach a wide audience. The posters were minimalist, featuring a simple image of Queen Elizabeth II's crown, and the show's title in bold letters. This approach was effective because it was eye-catching and easy to understand. Social media played a significant role in the marketing campaign as well. Netflix created official social media accounts for "The Crown" on platforms like Twitter, Instagram, and Facebook. These accounts were used to share behind-the-scenes content, teasers, and promotional images. They also allowed the show's creators to interact with fans and respond to their questions and comments. Netflix also partnered with different organizations to promote the show. For example, the show's costume designer, Michele Clapton, collaborated with the luxury fashion brand, L.K. Bennett, to create a line of clothing inspired by the show's fashion. The collection featured dresses, coats, and accessories that were reminiscent of the fashion of the 1950s and 60s. Additionally, Netflix hosted a premiere event for the show in London, which was attended by the show's cast and crew, as well as other celebrities. The event generated significant media coverage and helped to build anticipation for the show's release. The Results Netflix's marketing campaign for "The Crown" was a huge success. The show has been praised by critics and audiences alike, and it has been a commercial success for the streaming platform. The show has won numerous awards, including multiple Emmys, Golden Globes, and Screen Actors Guild awards. Additionally, the show's popularity has helped to boost tourism to the UK, as fans flock to see the real-life locations featured in the show. Conclusion In conclusion, Netflix's marketing campaign for "The Crown" was a well-planned and executed strategy that helped to make the show a household name. The use of teasers, billboards, social media, and partnerships allowed the show to reach a wide audience and generate significant buzz. As a result, "The Crown" has become one of Netflix's most successful and critically acclaimed shows to date.

IKEA, a Swedish furniture company, has become a global brand, known for its affordable yet stylish furniture and home accessories. Firstly, it is important to understand the context in which IKEA entered the American market. The US furniture market is highly competitive, with many established brands such as Ashley Furniture, Rooms To Go, and Raymour & Flanigan dominating the market. Moreover, the American consumer is accustomed to a certain level of quality, which often comes at a high price point. Therefore, IKEA had to find a way to differentiate itself from its competitors and offer a unique value proposition to American consumers. IKEA's strategy began with its product offering. The company's signature products are flat-pack furniture pieces that are designed for easy assembly by the consumer. This not only allows for easy transport and storage, but also reduces the cost of manufacturing and shipping, which translates into lower prices for consumers. IKEA's products also feature Scandinavian design, which is known for its clean lines, functionality, and simplicity. This design aesthetic was unique to the American market at the time and was quickly embraced by consumers who were tired of the traditional, ornate furniture styles that dominated the market. Another key element of IKEA's strategy was its pricing model. The company's products are priced significantly lower than its competitors, which initially raised concerns about quality. However, IKEA's products are designed to be durable and long-lasting, with warranties that rival those of more expensive furniture brands. This pricing strategy was particularly appealing to American consumers, who are known for their cost-consciousness and willingness to seek out a good deal. IKEA's marketing strategy was also crucial to its success in America. The company's first store in the US opened in 1985 in Philadelphia, with subsequent stores opening in New York and other major cities. IKEA's marketing approach was unconventional, with the company opting for humorous and irreverent advertising campaigns that were designed to appeal to a younger demographic. The company's iconic "Swedish" catalog, which features minimalist product photos and quirky product names, also became a marketing tool in itself, with many customers eagerly anticipating the release of the new catalog each year. In addition to its marketing approach, IKEA also invested heavily in its in-store experience. The company's stores are designed to be a destination in themselves, with large showrooms that feature fully-furnished rooms and a wide range of home accessories. The stores also offer a cafeteria-style restaurant that serves Swedish meatballs, which have become a popular item among American consumers. This in-store experience helped to build a loyal customer base and created a sense of community among IKEA customers. Furthermore, IKEA's approach to sustainability has also been a key part of its strategy in America. The company has been a leader in promoting sustainable and eco-friendly practices in the furniture industry, from using sustainable materials in its products to implementing energy-efficient practices in its stores. This has resonated with American consumers, who are increasingly concerned about the impact of their purchasing decisions on the environment. In conclusion, IKEA's success in America can be attributed to a combination of factors, including its unique product offering, pricing strategy, marketing approach, in-store experience, and commitment to sustainability. The company's innovative business model has disrupted the traditional furniture industry and has created a loyal customer base that is attracted to its affordable yet stylish products. As IKEA continues to expand its presence in America, it will be interesting to see how the company continues to innovate

Red Bull is one of the most successful energy drink brands worldwide, and its famous tagline, "Red Bull Gives You Wings," is as popular as its taste. Red Bull's marketing campaign has been a huge success, and the brand has established itself as a leader in the energy drink market. The "Gives You Wings" campaign was launched in 1997, and it has been a critical factor in Red Bull's success. The campaign slogan, "Red Bull gives you wings," emphasizes the drink's ability to boost energy levels and enhance mental and physical performance. The campaign uses various marketing strategies to appeal to its target audience, which includes young adults, college students, and athletes. The campaign uses a unique approach to marketing, focusing on the drink's functional benefits rather than the taste. Unlike other beverage brands, Red Bull doesn't focus on the drink's flavor or its ingredients. Instead, the brand emphasizes the drink's ability to provide an energy boost and improve performance. The campaign's advertising strategies include sponsoring extreme sports events and athletes, partnering with music festivals, and creating its own extreme sports events. The brand's sponsorship of extreme sports events such as the Red Bull X-Fighters and Red Bull Air Race has been successful in promoting the brand's image as an energy drink that enhances performance. Red Bull also uses product placement in movies and TV shows to promote its brand. The drink has been featured in popular TV shows such as The Simpsons and The Office, and in movies such as The Hangover and Iron Man. In addition to the advertising strategies mentioned above, Red Bull also uses social media to promote its brand. The brand has a strong presence on social media platforms such as Facebook, Twitter, Instagram, and YouTube. The company regularly posts videos of extreme sports events, music festivals, and other events it sponsors. One of Red Bull's most successful marketing campaigns is the Red Bull Stratos project. In 2012, Red Bull sponsored a skydiving mission in which Austrian skydiver Felix Baumgartner jumped from a capsule at the edge of space. The mission broke several world records and generated massive media coverage, which helped promote the brand's image as a company that promotes extreme sports and pushes the limits of human achievement. The "Gives You Wings" campaign has been a critical factor in Red Bull's success. The brand's unique approach to marketing and its emphasis on the drink's functional benefits have helped it stand out in a crowded market. The brand's partnership with extreme sports events and athletes has helped it create a strong brand image as a drink that enhances performance. However, the campaign has not been without controversy. In 2013, a class-action lawsuit was filed against Red Bull in the United States, alleging that the "Gives You Wings" campaign was false advertising. The plaintiffs claimed that the drink did not provide any functional benefits beyond what was provided by caffeine. Red Bull settled the lawsuit in 2014 for $13 million, without admitting to any wrongdoing. The settlement resulted in changes to the brand's marketing campaign, including a revised slogan, "Red Bull gives you wiiings," and the removal of the phrase "improves performance" from its marketing materials. In conclusion, Red Bull's "Gives You Wings" campaign has been a massive success, helping the brand establish itself as a leader in the energy drink market. The campaign's emphasis on the drink's functional benefits and its partnership with extreme sports events and athletes has helped it create a strong brand image. While the campaign has faced controversy, it has ultimately helped the brand achieve its marketing goals and maintain its position as a leader in the beverage industry.

Apple Inc. is known for its innovative products, sleek designs, and unmatched marketing campaigns. Among these campaigns, the "Think Different" campaign remains one of the most iconic and memorable ones in the history of advertising. Launched in 1997, the campaign marked a major shift in Apple's marketing strategy and set the tone for the company's future branding efforts. The "Think Different" campaign was a response to Apple's declining market share and image in the mid-1990s. In an attempt to revive its brand, Apple's co-founder Steve Jobs, who had recently returned to the company after a 12-year absence, decided to embark on a bold and daring marketing campaign. The campaign was created by the Los Angeles-based advertising agency TBWA\Chiat\Day and featured a series of print ads, TV commercials, and billboards. The centerpiece of the campaign was a TV commercial that featured a montage of black and white images of revolutionary thinkers, artists, and innovators such as Albert Einstein, John Lennon, Mahatma Gandhi, Amelia Earhart, Martin Luther King Jr., Pablo Picasso, and many others. The ad was accompanied by a powerful voiceover from the actor Richard Dreyfuss, who recited the following words: "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." The ad was a departure from traditional advertising methods, which focused on promoting the product's features and benefits. Instead, it celebrated creativity, innovation, and individuality, which were the core values of Apple. The "Think Different" campaign not only repositioned Apple as a company that valued creativity and innovation but also inspired people to do the same. The print ads and billboards featured the same images and message as the TV commercial, with the addition of the tagline "Think Different." The ads appeared in prominent locations such as Times Square, the Champs-Élysées in Paris, and Piccadilly Circus in London, creating a global impact. The campaign was a huge success and garnered numerous awards, including the Grand Clio Award, the highest honor in the advertising industry. It not only boosted Apple's sales and market share but also elevated the company's brand image and reputation. The "Think Different" campaign's success can be attributed to several factors. Firstly, it tapped into the cultural zeitgeist of the late 1990s, which was characterized by a growing sense of individualism and the rise of the internet. Secondly, it was emotionally resonant and connected with people on a deeper level, inspiring them to think differently and be more creative. Lastly, it was a departure from traditional marketing tactics and reflected Apple's own philosophy of being innovative and disruptive. In conclusion, Apple's "Think Different" campaign was a revolutionary marketing strategy that redefined the way companies approached advertising. It celebrated creativity, individuality, and innovation, and inspired people to think differently and push boundaries. The campaign's impact was not limited to Apple's sales and market share, but it also contributed to the company's brand image and reputation. Even after more than two decades, the "Think Different" campaign remains a testament to the power of great marketing and the importance of standing out

Coca-Cola is one of the most recognizable brands in the world, and for good reason. They have consistently produced memorable and impactful marketing campaigns that resonate with audiences worldwide. One of their most successful campaigns was the "Share a Coke" campaign, which took the world by storm in 2011. The concept of the Share a Coke campaign was simple, yet genius. Coca-Cola replaced its iconic logo on its bottles with the most popular names in the country. Consumers were encouraged to find bottles with their own names or the names of their loved ones and share a Coke with them. The campaign was initially launched in Australia but quickly spread to other countries around the world. It was an instant success, with Coca-Cola seeing a significant increase in sales and engagement from its customers. So, what made this campaign so successful? First and foremost, it was highly personalized. By including people's names on the bottles, Coca-Cola was able to create a connection with their customers that was unlike anything they had done before. People were excited to find bottles with their own names on them, and the campaign created a sense of excitement and buzz around the brand. Additionally, the Share a Coke campaign was highly shareable. People were encouraged to take photos of their personalized bottles and share them on social media using the hashtag #shareacoke. This led to an influx of user-generated content and helped spread the campaign even further. Another reason for the campaign's success was its versatility. The campaign was adapted to fit the local cultures and languages of the countries it was launched in. In some countries, Coca-Cola included popular nicknames or phrases on the bottles, while in others, they included common family relationships like "mom" or "dad." The campaign was also integrated across multiple channels, including television ads, billboards, and online advertising. This helped ensure that the message was consistent across all platforms and helped increase the campaign's reach. Finally, the Share a Coke campaign was successful because it tapped into the emotions of its customers. The campaign encouraged people to connect with one another and share a Coke with someone they cared about. It was a simple yet powerful message that resonated with people around the world. In conclusion, Coca-Cola's Share a Coke campaign was a huge success because it was highly personalized, shareable, versatile, integrated, and emotional. The campaign created a strong connection between the brand and its customers, and it helped reinforce Coca-Cola's position as one of the most innovative and engaging brands in the world. Let me know your views in the comments!

Pursuing a Master of Business Administration (MBA) degree is a popular option for individuals seeking to advance their careers in various fields such as finance, marketing, operations, and management. However, one question that often arises is whether it is necessary to have work experience before pursuing an MBA degree. In this blog post, we will explore this question and provide insights into why work experience is crucial for MBA candidates. Firstly, let's define what an MBA is. An MBA is a graduate-level degree that provides students with a broad understanding of various aspects of business administration, including finance, accounting, marketing, operations, and strategy. MBA programs are designed to equip students with the necessary skills and knowledge to be effective leaders and managers in the business world. Now, to address the question at hand, is work experience necessary before pursuing an MBA degree? The short answer is no; it is not a strict requirement. Many MBA programs do not require work experience as a prerequisite for admission. However, having work experience can be a significant advantage for MBA candidates. Here are some reasons why having work experience can be beneficial for MBA candidates: Real-world experience: Work experience provides practical knowledge and skills that are valuable in an MBA program. An MBA program focuses on theoretical knowledge, and having real-world experience can help students understand how concepts and theories apply to practical situations. Networking opportunities: Work experience can provide opportunities to build professional networks. Many MBA programs place a strong emphasis on networking and having a pre-existing network can be an advantage in the job market after graduation. Career goals: Having work experience can help MBA candidates better understand their career goals and how an MBA degree can help them achieve those goals. Work experience can provide insights into what skills and knowledge are necessary for career advancement, which can help MBA candidates choose the right program and courses to meet their objectives. Classroom engagement: Work experience can make MBA candidates more engaged in the classroom. Experienced professionals can bring real-world examples and perspectives to discussions, which can enrich the learning experience for everyone. Career opportunities: Many employers prefer to hire MBA candidates with work experience. Having work experience can make MBA candidates more competitive in the job market and increase their chances of securing high-level positions with better compensation packages. It is worth noting that the benefits of work experience can vary depending on the type and duration of work experience. For example, work experience in a leadership position can be more valuable than work experience in a non-managerial role. Additionally, the length of work experience can also impact its value. Generally, the more experience a candidate has, the more valuable it is for an MBA program. In conclusion, while it is not strictly necessary to have work experience before pursuing an MBA degree, it can provide significant advantages for MBA candidates. Work experience can provide practical knowledge, networking opportunities, career insights, classroom engagement, and better career opportunities. Therefore, individuals considering an MBA program should consider gaining work experience before pursuing their degree.

If you are considering pursuing a Master of Business Administration (MBA) degree, you may have come across the option of an Executive MBA (EMBA). While both programs offer a degree in business administration, there are some key differences between the two. In this article, we will explore what an MBA and an EMBA are, and the differences between them. What is an MBA degree? A Master of Business Administration (MBA) degree is a graduate-level program that focuses on general business principles such as finance, accounting, marketing, and management. The program is designed to provide students with a broad understanding of various business functions and how they work together to achieve organizational goals. The MBA curriculum typically includes a mix of core courses and electives that allow students to specialize in a particular area of business. The typical MBA program requires two years of full-time study, although some schools offer accelerated programs that can be completed in one year. Part-time and online programs are also available, which allow students to balance work and other commitments while pursuing their degree. What is an Executive MBA (EMBA)? An Executive Master of Business Administration (EMBA) is a specialized MBA program designed for experienced professionals who are looking to advance their careers to the next level. The program is usually designed for individuals who have several years of work experience, and are seeking to develop advanced management and leadership skills. The program is typically offered on a part-time basis, with classes held on weekends or in the evenings to accommodate students who are working full-time. The EMBA curriculum is similar to that of a traditional MBA, with core courses in business administration and electives that allow students to specialize in a particular area of business. However, the program is typically more focused on leadership development and may include more case studies and team-based projects than a traditional MBA program. Differences between MBA and EMBA Experience level: While both MBA and EMBA programs require work experience, the average work experience for an EMBA program is typically higher than that for a traditional MBA program. EMBA students are typically mid-career professionals with several years of work experience, while MBA students may be recent college graduates or professionals with only a few years of work experience. Curriculum: While the core curriculum of MBA and EMBA programs are similar, EMBA programs may have more specialized courses that are focused on leadership and management skills. EMBA programs may also place a greater emphasis on case studies and team-based projects. Class format: EMBA programs are typically designed for working professionals, and the classes are usually held on weekends or in the evenings to accommodate their schedules. MBA programs may have more flexibility in their class schedules, with both full-time and part-time options available. Networking: Both MBA and EMBA programs offer networking opportunities, but the networking opportunities in an EMBA program may be more valuable for mid-career professionals. The EMBA program allows students to connect with experienced professionals in their field, and the smaller class sizes can facilitate more meaningful connections. Which one is right for you? Choosing between an MBA and an EMBA program depends on your personal and professional goals. If you are a recent college graduate or a professional with only a few years of work experience, an MBA program may be the right choice for you. However, if you are a mid-career professional looking to advance your career to the next level, an EMBA program may be a better fit. Ultimately, both MBA and EMBA programs offer valuable skills and knowledge that can help advance your career. It’s important to research and evaluate your options carefully, and choose a program that aligns with your career goals and personal preferences.

If you're considering pursuing an MBA degree, one question that might come to mind is, "What kind of career opportunities will be available to me after I graduate?" Fortunately, the answer is quite positive. Completing an MBA can open the door to a wide range of career paths, both in the private and public sectors. In this blog, we'll take a closer look at some of the career opportunities available after completing an MBA degree. Business Management, One of the most common career paths for MBA graduates is in business management. Graduates with an MBA degree are often sought after by companies looking to fill management positions, including roles such as Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), and General Manager. MBA graduates typically have a strong foundation in management, leadership, and strategic thinking, making them well-suited for these types of roles. Consulting is another popular career path for MBA graduates. In consulting, MBA graduates work with clients to identify business problems and provide solutions. Consulting firms often look for candidates with strong analytical skills, business acumen, and the ability to communicate effectively with clients. MBA graduates fit the bill, and many consulting firms actively recruit MBA graduates for entry-level positions. Finance An MBA degree can also lead to career opportunities in finance. MBA graduates with a finance concentration can pursue roles such as Investment Banker, Financial Analyst, Portfolio Manager, or Risk Manager. These roles require strong financial acumen and the ability to analyze financial data and trends. Entrepreneurship Many MBA graduates choose to start their own businesses. In fact, entrepreneurship is a popular career path for MBA graduates. The knowledge and skills gained from an MBA program can be invaluable to aspiring entrepreneurs. MBA graduates have a strong foundation in business planning, marketing, and financial management, all of which are essential for starting and growing a successful business. Marketing is another career path that MBA graduates can pursue. With a strong foundation in business strategy and consumer behavior, MBA graduates are well-suited for marketing roles such as Marketing Manager, Brand Manager, or Product Manager. MBA graduates can also pursue careers in advertising, market research, or public relations. Human Resources MBA graduates with a concentration in Human Resources (HR) can pursue careers in HR management or talent acquisition. HR roles require strong communication skills, as well as the ability to work with a wide range of stakeholders, from employees to senior executives. MBA graduates with a concentration in HR are well-equipped to succeed in these roles. Nonprofit Management Finally, MBA graduates can pursue careers in the nonprofit sector. Many nonprofit organizations are looking for individuals with strong business acumen to help them manage their operations more effectively. MBA graduates can pursue roles such as Executive Director, Development Director, or Program Manager in nonprofit organizations. In conclusion, completing an MBA degree can lead to a wide range of career opportunities in business management, consulting, finance, entrepreneurship, marketing, human resources, and nonprofit management. The knowledge and skills gained from an MBA program can be invaluable for aspiring business leaders and entrepreneurs. With the right education and experience, MBA graduates can achieve great success in their chosen career path.

In today's competitive job market, having an MBA degree can provide you with a distinct advantage over other job seekers. MBA, which stands for Master of Business Administration, is a graduate-level degree that equips students with the knowledge and skills necessary to excel in various aspects of business management. Pursuing an MBA degree can offer several benefits that can enhance your career prospects and provide you with a competitive edge in the business world. Better career opportunities One of the most significant advantages of an MBA degree is that it opens doors to a wide range of career opportunities. With an MBA degree, you can apply for various management positions, including senior-level executive positions, such as Chief Executive Officer (CEO) and Chief Financial Officer (CFO). An MBA degree can also help you transition to a new career field or industry. Higher salary potential Earning an MBA degree can significantly increase your earning potential. Graduates with an MBA degree typically earn higher salaries than those without one. According to a report by the Graduate Management Admission Council (GMAC), the median starting salary for MBA graduates in the United States was $105,000 in 2020. The report also found that MBA graduates earn a 63% higher median salary than those with just a bachelor's degree. Enhanced business skills and knowledge An MBA degree can provide you with a comprehensive understanding of various aspects of business management, such as finance, marketing, operations, human resources, and entrepreneurship. It can help you develop essential skills such as leadership, strategic thinking, problem-solving, and decision-making. You can also gain hands-on experience by participating in internships, case studies, and real-world projects. Professional networking opportunities Pursuing an MBA degree can provide you with valuable networking opportunities. You will have the chance to interact with professionals from various industries and backgrounds, including your classmates, professors, and alumni. Building a strong network can help you access job opportunities, receive mentorship and guidance, and stay updated on the latest trends and developments in your field. Entrepreneurial opportunities An MBA degree can be particularly beneficial if you aspire to start your own business or become an entrepreneur. The degree can provide you with the skills and knowledge necessary to start, manage, and grow a successful business. You can also gain access to resources such as business incubators, accelerator programs, and mentorship opportunities that can help you turn your ideas into a reality. International exposure Many MBA programs offer opportunities for students to study and work abroad, providing them with exposure to international business practices and cultures. International experience can help you develop cross-cultural communication skills, a global mindset, and a better understanding of global markets and customers. Personal and professional growth An MBA degree can provide you with personal and professional growth opportunities. The program can challenge you to step out of your comfort zone, develop new skills, and broaden your horizons. You can also gain valuable insights into yourself, your strengths, weaknesses, and values, which can help you develop a strong sense of self-awareness and emotional intelligence. Conclusion An MBA degree can provide numerous benefits that can significantly enhance your career prospects and help you achieve your professional goals. It can help you develop a comprehensive understanding of various aspects of business management, acquire essential skills, and gain practical experience. Pursuing an MBA degree can also provide you with valuable networking opportunities, international exposure, and personal and professional growth. If you're considering pursuing an MBA degree, it's important to research and evaluate different programs to find the one that aligns with your interests, goals, and aspirations.

The Master of Business Administration (MBA) degree is one of the most popular and prestigious postgraduate degrees in the world. It is a versatile degree that can open up many career opportunities in various industries such as finance, consulting, marketing, and entrepreneurship. In this blog, we will discuss what an MBA degree is, what it entails, and how it can benefit your career. What is an MBA degree? An MBA degree is a postgraduate degree that focuses on business administration and management. It is designed to equip students with the knowledge and skills needed to excel in the business world. The curriculum covers a wide range of subjects, including finance, accounting, marketing, operations management, human resources, and leadership. It is a rigorous program that requires a significant investment of time, effort, and money. What does an MBA degree entail? An MBA program typically takes 1-2 years to complete, depending on the program's format and the student's course load. The curriculum is divided into core courses and electives. Core courses cover fundamental business concepts and skills, while electives allow students to specialize in a particular area of interest. Core courses usually include accounting, finance, marketing, operations management, organizational behavior, and strategy. These courses provide a broad understanding of business fundamentals, and they are designed to help students develop analytical and problem-solving skills. Electives cover more specific topics such as entrepreneurship, healthcare management, real estate, and sustainability. Many MBA programs offer opportunities for hands-on experience through internships, consulting projects, and case studies. These experiences allow students to apply their classroom knowledge to real-world business problems and develop practical skills that are highly valued by employers. Some MBA programs also offer study-abroad opportunities, which can provide valuable international business experience and exposure to different cultures and business practices. How can an MBA degree benefit your career? An MBA degree can provide numerous benefits for your career. Here are some of the most significant: Career advancement: An MBA degree can open up many career opportunities and help you advance to higher levels of management. Many companies prefer to hire candidates with an MBA degree for leadership and management positions. Salary increase: According to a survey by the Graduate Management Admission Council, MBA graduates earn a median starting salary of $115,000, which is significantly higher than the median starting salary for bachelor's degree holders. An MBA degree can provide a substantial return on investment in terms of earning potential. Networking opportunities: MBA programs offer numerous opportunities to network with other students, alumni, and industry professionals. These connections can lead to job opportunities, business partnerships, and mentorship. Skill development: MBA programs provide rigorous training in analytical and problem-solving skills, leadership, and communication. These skills are highly valued in the business world and can help you excel in your career. Entrepreneurship: An MBA degree can provide the knowledge and skills needed to start your own business. Many MBA programs offer courses in entrepreneurship and provide resources and support for aspiring entrepreneurs. Conclusion In conclusion, an MBA degree is a valuable investment for anyone looking to advance their career in business. It provides a broad understanding of business fundamentals, opportunities for hands-on experience, and the development of valuable skills. An MBA degree can open up many career opportunities, increase earning potential, and provide valuable networking opportunities. Whether you are looking to advance in your current career or start your own business, an MBA degree can help you achieve your goals.

A strategic marketing idea that is particularly well-liked among marketers is the "3 Cs of marketing." This model takes three factors into account while creating an efficient marketing plan. These 3 variables are dynamic in nature and fully depend on each other. Each variable has an impact on the others when it changes! The 3 C’s of marketing strategy are The Customer The Company The Competitors A lasting competitive advantage can be attained by integrating the strategic 3 Cs of marketing, which form a strategic triangle. Distinct customers have different needs and want. The business learns about these needs and provides goods and services. The company provides low-cost and distinctive items that set them apart from its rivals in order to satisfy customer wants and needs. Similar to this, competitors attempt to provide a differentiated product to gain an advantage. This idea of a marketing strategy focuses on the three Cs, which have a dynamic and interconnected relationship. I'll illustrate these three factors through examples. The Customers Customers are an important part of any business. If your company's customers are loyal it will be difficult for your competitors to penetrate. In case you don’t have loyal customers, it will be difficult for you to penetrate. When you do a customer analysis keep in mind the following questions? Who are your customers? what are their demographics? What is their disposable income? Why do they buy? Are they looking for value, economy or prestige? How many customers do we have in the present and future? They are satisfied customers and are looking for improvements What is their decision-making process? What are the different segments in the market? Who are the most valuable customers for our brand? The Competitors A customer has always had a choice to buy from your company or your competitors. you should always create a unique value proposition to your competitors’ USP (Unique selling point), for example, Apple, Nike and Rolls Royce. Ask the questions when conducting a competitor’s analysis - Do the customers buy for us or from competitors as well? Who are those competitors? What value proposition do they offer we don’t? What are the competitor's goals and accomplishments? What are the strengths and weaknesses in terms of competitive advantages? The Company You can stand out from the crowd and reach out to your target customer if you have a complete advantage. Your company can achieve it through cost leadership strategies and product differentiation strategies. How is the market where the company competes? Do products are commodities or can they be differentiated? Estimate the full product cost. This cost gives you a lower bound for pricing. Estimate the value of the product to potential buyers. This value gives you an upper bound for pricing. Investigate your competitors’ pricing strategies. How do their products and prices compare to your company? Set prices and take into account all these inputs. The 3C's of marketing strategy is clear in one thing – If you don’t capture the audience, someone else will. Hence pay equal attention to all three – your customer, your competitor and yourself.

We've been making presentations since our fourth-grade science projects, but we still dread them. From every viewpoint, the term "presentation" is fraught with fear! You must be having a great business idea, a beautifully made deck but what breaks or makes is how you deliver! When you begin a presentation, the first 30 seconds are critical in capturing your audience's attention and keeping them hooked to your every word for the duration of the presentation. If you don't get their focus in those 30 seconds, you're likely to lose their attention to their laptop, daydreams, phone, or other distractions. And this is the reason why “delivery” can make or break your entire week/month of effort! From my personal and peer experience (during my MBA life), try to incorporate these 5 hacks in the next case study competition round and you will see the magic there! Hack #1 - Use fewer slides and fewer words There is a saying that we should make the solution deck heavy and it is true from a case study competitions' point of view! But what you can make sure of is not to add anything extra which is of no use to back your solution Hack #2 - Never use bullet points Bullet points are the least effective way to get your point across! Use the "Steve Jobs" strategy - Use images, charts, infographics, process flow, etc Presentation go far beyond words. They connect you with people mentally and emotionally Hack #3 - Enhance your vocal delivery Raise and lower the volume of your voice, and alternate between a high pitch and low pitch while delivering key messages, your presentation will be more influential, persuasive, and commanding! Trust me, this is something you will not achieve in a day or two and this my friend requires practice Hack #4 - Create "WOW" moments! People don’t remember every slide and every word of a presentation. They remember moments! Use some real-life stories, data points, your experience, etc Microsoft co-founder Bill Gates released a swarm of mosquitoes on an unsuspecting audience at a TED conference in 2009. With this memorable demonstration, Gates won over his listeners by using a number of effective presentation tactics, including a visual aid, direct interaction with the audience and even humour. Hack #5 - Reharse! Reharse! Reharse! Review the slides ahead of time, rehearse as many times as possible to deliver the best presentation and that too within the time limit! "Put in the time to make yourself great" Don’t Forget to Add a Closing Statement Losing the audience’s attention is the most painful moment for any presenter. You can prevent your presentation from being boring and make it engrossing by understanding the audience well, structuring your slides appropriately, and delivering the information efficiently. The above-mentioned hacks will definitely help you master any case study presentation. Follow them! You can access the short version by clicking on this link - Short version | Instagram Did you like this article? Do let me know in the comments. Any feedback and suggestions are most welcome

Do you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your Cheetos, which may be a lot more fun and rewarding! In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize inspired by what they see. The campaign was so successful that they planned something else and ended up doing a hell lot of other unbelievable things! Believe it or not but that's what really happened! But how did it start? The basic idea was a very fundamental one - No two Cheetos are of the same shape! They utilized this fundamental idea and planned a marketing campaign around it So what did they do? So they asked the world to find the most interesting Cheetos in terms of shape! And...wait for it…. Rewards the consumers for buying and matching the shapes they find in their snack bag with a prize inspired by what they see! Yes! You read it right! If your Cheeto is shaped like a guitar, you could be rewarded with a top-notch Fender Stratocaster. See a palm tree? You might just find yourself with a free tropical vacation! To ease the participation process, Cheetos created a digital platform that would allow consumers to view, vote on, and submit their own unique Cheetos shapes! Their game plan was very simple - Use the fundamental idea - Cheetos USP Make the consumers participate - Digital platform and reward Get the ball get rolling - User-generated content Make it viral and unique And their end objective - Increased sales volume! To implement the above game plan, they first challenged the world to engage more by launching a series of online films featuring real Cheetos found by real people Approximately 127, 717 Cheetos were submitted resulting in the brand's highest sales week ever! And finally, they opened an actual exhibition - The Cheetos Museum! in an association with Ripley's Believe it or not! The impact and craze were so huge that people started selling them on eBay as well; a few Cheetos were sold for as high as $100k! So why is this campaign so wildly successful? Let’s dissect their game plan even further! Social media engagement - First and foremost, all of the content created through the campaign is visual and humorous, making it the perfect kind of social content for consumers to share with their own followers. It’s also engaging, meaning anyone can join in on the hype by sharing their own Cheetos shapes or by simply retweeting their favourite submissions from others. Website Traffic - The content posted on social media can all be traced back to the company's website, which is the second greatest thing about this campaign. With 1.47 million visits in the first month after its introduction, the Cheetos Museum campaign saw a 525 per cent boost in site traffic. Consumers aren't just going to the website to read the formal contest rules and submit their images; they're also going to look at the finest submissions and share the most amusing ones on their own social networks, helping Cheetos spread the word without having to do anything. Media coverage - Anything that generates this much discussion on social media is certain to attract some press attention, and the Cheetos Museum contest delivered 4,831 media placements. Their end objective - Sales volume! The fact that consumers must first obtain a bag of Cheetos in order to enter the contest is maybe the most clever aspect of the entire promotion. This encourages consumers who might not ordinarily buy Cheetos to join in the fun by trying out different Cheetos forms for themselves. The promotion for the Cheetos Museum resulted in the company's best sales week ever! You can access the short version by clicking on this link - Short version | Instagram Did you like this article? Do let me know in the comments. Any feedback and suggestions are most welcome