3 minMarketing Case StudiesSwap Deal of a Lifetime: Harley-Davidson Motorbikes for Alphonso MangoesIndia, the land of diversity, is famous for its cultural heritage, traditional values, and delicious food. When it comes to food, Indian...
3 minA Guide to value chain analysisWhat is a value chain? What is a value chain analysis? How to conduct a value chain analysis? A complete guide to learn and implement!
3 minMECE Analysis in a case studyMECE Segmentation - mutually exclusive and collectively exhaustive MECE is a method of segmenting data into mutually exclusive and...
4 minHow to calculate the market sizeWhat is "Market Size"? Market size is the number of individuals in a certain market segment who are potential buyers. We will understand...